Wednesday, December 17, 2008

Typing Services - Mistake #4: Not Specializing.

Mistake 4: Not specializing.

Successful typing services and secretarial services specialize. Do you want to target academia, legal, medical clients? Do you want to provide word processing and transcription services? For example, Ann Johnson's Legal Transcription or Creative Designs immediately indicates what those people specialize in. Specializing does not mean that you have to turn down other secretarial work or typing work. But you can reach your market better if you appear to be a specialist in a particular field. For example, if you put an ad in the Yellow Pages with a name like "A Winning Resume" you'll be taken more seriously as a resume writer than if your ad says "Tina's Typing Services." Determine what sets you apart from other typing services and secretarial services, and then emphasize your uniqueness.

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