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Mistake 6: Untargeted marketing.
Many home based secretarial services think that every business or entrepreneur is their market. You don't want to advertise to everyone hoping that someone out there will need your typing and secretarial services.
Your marketing and advertising has to be targeted to your goals to generate sales. Untargeted marketing is ineffective and will cost you money. Target your promotions and messages to the type of clients you want to work with and the kind of typing and secretarial work you want to do. For example, if you want to provide medical transcription to doctors, you should go to medical facilities instead of putting flyers on bulletin boards at grocery stores. If you are targeting students, go to colleges.
Be sure to know your preferred audience. Then advertise in publications your customers will read. Research which advertising medium will be effective for your typing and secretarial business.
Many home based secretarial services think that every business or entrepreneur is their market. You don't want to advertise to everyone hoping that someone out there will need your typing and secretarial services.
Your marketing and advertising has to be targeted to your goals to generate sales. Untargeted marketing is ineffective and will cost you money. Target your promotions and messages to the type of clients you want to work with and the kind of typing and secretarial work you want to do. For example, if you want to provide medical transcription to doctors, you should go to medical facilities instead of putting flyers on bulletin boards at grocery stores. If you are targeting students, go to colleges.
Be sure to know your preferred audience. Then advertise in publications your customers will read. Research which advertising medium will be effective for your typing and secretarial business.
Find out what marketing methods have proven to work for successful secretarial services. Visit http://www.typing-and-data-entry-scams.com
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