Posts
Mistake 5: Failing to market or marketing inconsistently.
Lack of marketing is the biggest mistake secretarial service businesses make. They may send out flyers, postcards or letters once, or call a prospect once, or place one ad once, and then they'll expect the phone to ring off the hook. The key to marketing is repetition. It usually takes more than one contact for a customer to start using your secretarial services. In fact, it typically takes 5 to 7 contacts. You want your name to be in front of your customers and prospects on an ongoing basis. You want them to think of you when they have a problem and need typing or secretarial services. If your prospects have seen your name only once, and your competitor is sending them a mailing every month, your competitor will get their typing and secretarial work.
Lack of marketing is the biggest mistake secretarial service businesses make. They may send out flyers, postcards or letters once, or call a prospect once, or place one ad once, and then they'll expect the phone to ring off the hook. The key to marketing is repetition. It usually takes more than one contact for a customer to start using your secretarial services. In fact, it typically takes 5 to 7 contacts. You want your name to be in front of your customers and prospects on an ongoing basis. You want them to think of you when they have a problem and need typing or secretarial services. If your prospects have seen your name only once, and your competitor is sending them a mailing every month, your competitor will get their typing and secretarial work.
Find out what marketing methods have proven to work for successful secretarial services. Visit http://www.typing-and-data-entry-scams.com
No comments:
Post a Comment