Typing Services - Mistake #2 An Untargeted Business Name

Mistake 2: Untargeted business name.

Your business name should clearly indicate what kind of typing and secretarial services you're providing. If your business name doesn't describe the nature of your secretarial business or typing services or has an unclear meaning, it won't catch the attention of prospective clients and they may not realize that you offer services they need.

Your business name can also help you differentiate your secretarial services and convey your unique selling proposition. For example, HyperTyper tells what this typing service does. Not only does this home-based secretary type, but she types fast. Express Legal Secretarial Services and Accurate Medical Transcription indicate their secretarial, typing and transcription specialties in addition to indicating that they offer a fast turnaround and accurate transcription work.

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Typing Services - Mistake #1 Spending Too Much Start-Up Money

Mistake 1: Spending too much start-up money.

Don't spend thousands of dollars before you're getting typing work, secretarial work and clients. Start your secretarial and typing business on a shoestring. Spend as little money as possible when getting started to minimize costs and maximize profits. Only buy equipment and supplies that are essential. Start with a computer, printer and a ream of paper. Buy small amounts of supplies. Then, when you start getting regular clients and are making money, you can buy additional equipment and supplies. When you start to get clients, then you can buy additional equipment and supplies. Consider buying used equipment. You can find used equipment for your typing and secretarial business in your local newspapers and computer publications, at garage sales, second-hand stores, and at message boards. Check eBay to find low-priced business supplies and equipment. Look for sales and specials at local stores.

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Some Different Types of Computer Work from Home

Home typing work ranges from word processing services performed by secretarial services to specialized at home typing work such as medical transcription and medical billing. You can even answer mail or email, process orders, and answer phones for other entrepreneurs, web masters and businesses.

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Be Cautious of Typing at Home Scams

There are plenty of opportunities providing you with at home typing work. It's up to you to decide what kind of clients you want to work with and what kind of typing services you want to provide.

Be cautious though. While some work at home typing jobs are legitimate, be aware that there are many home typing scams. Typing jobs or income opportunities presented as typing jobs to avoid include data entry jobs, classified ad typing, list of companies providing typing work and email processing.

Avoid any typing jobs at home that promise that you'll make money fast and require no experience. Real typing jobs require typing skills and getting clients for freelance typing services takes time.

The best way to get typing work from home is by becoming an independent contractor or freelancer and finding your own clients. Secretarial services and virtual assistants providing typing work are very much in demand today.

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Differences Between a Home Based Secretary and a Virtual Assistant

What are the differences between a secretarial service operator and a virtual assistant?

- Secretarial services are perceived as typists and word processors. VAs are portrayed as highly skilled and trained professionals.


- Secretarial services are typically providing typing, word processing, data entry and other office support services. In addition to typical secretarial services, VAs often provide specialized services. These may include graphic design, web design, bookkeeping, realtor assistance, writing, event planning, and programming. The services VAs and secretarial services can provide are endless depending upon their knowledge and skills.


- Secretarial services were traditionally working with local clients but today they are also working with distance clients and can therefore call themselves virtual assistants. Most VAs assist both local and long-distance clients.


- In the past, clients dropped off work to secretarial services but today they often work through email, phone, fax and mail. VAs get work assignments through the Internet, telephone, fax, and email.


- VAs need a web site, must be Internet savvy, and must be proficient with Internet marketing to promote their services online and get nationwide and global clients.

Your prospective clients often interchange the terms secretarial services and virtual assistant depending on their industry, location, country, and cultural background.

Secretarial services can present themselves as virtual assistants to provide a wider range of services and reach a larger market. If you are working or are planning to work with long-distance clients, you can call yourself a VA. You can even consider a local client "virtual" if you don't meet regularly. If you want to be perceived as a skilled office support professional instead of a typist, start calling yourself a VA. But if you want to provide typing services only, call yourself a word processing service.

If you're not sure if you want to start a secretarial service or become a virtual assistant, consider starting as a secretarial business. It's easier to get local clients. To get long-distance clients, you'll have to promote yourself online. Internet advertising can be costly and requires a steep learning curve.

Your prospects may be searching the Internet for different keywords depending on their needs. Their searches may include the keywords secretarial service, secretary, typist, word processor, VA, virtual assistant, administrative assistant, or transcriptionist. Make sure to mention your location in your search engine advertising as business owners prefer working with local people when available. When promoting your services, use whatever terms your clients are using.

The best solution? Incorporate both the keywords secretarial and VA services in your business name so you can expand your business nationwide when you're ready.

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Testimonials Are Important For your Secretarial Business

When building your secretarial business or becoming a freelance secretary your reputation is very important. One of the best ways to build your reputation is through testimonials. Testimonials are your most important credibility builders. If you don't have clients or testimonials yet, do some free work for friends, family or charitable organizations. If you have clients but no testimonials, ask for them. Your clients will be more than happy to write you a testimonial.

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