Typing Services - Mistake #6 Untargeted Marketing

Mistake 6: Untargeted marketing.

Many home based secretarial services think that every business or entrepreneur is their market. You don't want to advertise to everyone hoping that someone out there will need your typing and secretarial services.

Your marketing and advertising has to be targeted to your goals to generate sales. Untargeted marketing is ineffective and will cost you money. Target your promotions and messages to the type of clients you want to work with and the kind of typing and secretarial work you want to do. For example, if you want to provide medical transcription to doctors, you should go to medical facilities instead of putting flyers on bulletin boards at grocery stores. If you are targeting students, go to colleges.

Be sure to know your preferred audience. Then advertise in publications your customers will read. Research which advertising medium will be effective for your typing and secretarial business.

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Typing Services - Mistake #5 Failing to Market or Marketing Inconsistently

Mistake 5: Failing to market or marketing inconsistently.

Lack of marketing is the biggest mistake secretarial service businesses make. They may send out flyers, postcards or letters once, or call a prospect once, or place one ad once, and then they'll expect the phone to ring off the hook. The key to marketing is repetition. It usually takes more than one contact for a customer to start using your secretarial services. In fact, it typically takes 5 to 7 contacts. You want your name to be in front of your customers and prospects on an ongoing basis. You want them to think of you when they have a problem and need typing or secretarial services. If your prospects have seen your name only once, and your competitor is sending them a mailing every month, your competitor will get their typing and secretarial work.

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Typing Services - Mistake #3 Not Charging Enough for Your Typing and Secretarial Services.

Mistake 3: Not charging enough for your typing and secretarial services.

Pricing is often a challenge for home-based typing services and secretarial services. Some typing services and secretarial services think that if they charge less than their competition they will get more work. This is not true. Don't be tempted to reduce your fees to get the sale. Don't underestimate the value of your secretarial, word processing, typing and transcription services, and commit to asking your full fee.

Charging too little for your typing services and secretarial services reduces your profits and can leave you resentful. Have confidence in yourself and in the services you are providing.



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Typing Services - Mistake #2 An Untargeted Business Name

Mistake 2: Untargeted business name.

Your business name should clearly indicate what kind of typing and secretarial services you're providing. If your business name doesn't describe the nature of your secretarial business or typing services or has an unclear meaning, it won't catch the attention of prospective clients and they may not realize that you offer services they need.

Your business name can also help you differentiate your secretarial services and convey your unique selling proposition. For example, HyperTyper tells what this typing service does. Not only does this home-based secretary type, but she types fast. Express Legal Secretarial Services and Accurate Medical Transcription indicate their secretarial, typing and transcription specialties in addition to indicating that they offer a fast turnaround and accurate transcription work.

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Typing Services - Mistake #1 Spending Too Much Start-Up Money

Mistake 1: Spending too much start-up money.

Don't spend thousands of dollars before you're getting typing work, secretarial work and clients. Start your secretarial and typing business on a shoestring. Spend as little money as possible when getting started to minimize costs and maximize profits. Only buy equipment and supplies that are essential. Start with a computer, printer and a ream of paper. Buy small amounts of supplies. Then, when you start getting regular clients and are making money, you can buy additional equipment and supplies. When you start to get clients, then you can buy additional equipment and supplies. Consider buying used equipment. You can find used equipment for your typing and secretarial business in your local newspapers and computer publications, at garage sales, second-hand stores, and at message boards. Check eBay to find low-priced business supplies and equipment. Look for sales and specials at local stores.

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Some Different Types of Computer Work from Home

Home typing work ranges from word processing services performed by secretarial services to specialized at home typing work such as medical transcription and medical billing. You can even answer mail or email, process orders, and answer phones for other entrepreneurs, web masters and businesses.

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Similarities between a Secretary from Home and a Virtual Assistant

Here are some similarities between secretarial services and VAs:

- They provide administrative support to businesses and entrepreneurs and a variety of office support services that may include typing, word processing, data entry, Internet research, email services, correspondence, and clerical tasks typically performed by an office secretary.

- They are self-employed entrepreneurs and independent contractors.

- They work from their own office and use their own equipment.

By using the Internet, email, phone, and mailing services, businesses can outsource any work that can be done from a remote location, and virtual assistants and secretarial services can assist businesses from anywhere in the world.

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Differences Between a Home Based Secretary and a Virtual Assistant

What are the differences between a secretarial service operator and a virtual assistant?

- Secretarial services are perceived as typists and word processors. VAs are portrayed as highly skilled and trained professionals.


- Secretarial services are typically providing typing, word processing, data entry and other office support services. In addition to typical secretarial services, VAs often provide specialized services. These may include graphic design, web design, bookkeeping, realtor assistance, writing, event planning, and programming. The services VAs and secretarial services can provide are endless depending upon their knowledge and skills.


- Secretarial services were traditionally working with local clients but today they are also working with distance clients and can therefore call themselves virtual assistants. Most VAs assist both local and long-distance clients.


- In the past, clients dropped off work to secretarial services but today they often work through email, phone, fax and mail. VAs get work assignments through the Internet, telephone, fax, and email.


- VAs need a web site, must be Internet savvy, and must be proficient with Internet marketing to promote their services online and get nationwide and global clients.

Your prospective clients often interchange the terms secretarial services and virtual assistant depending on their industry, location, country, and cultural background.

Secretarial services can present themselves as virtual assistants to provide a wider range of services and reach a larger market. If you are working or are planning to work with long-distance clients, you can call yourself a VA. You can even consider a local client "virtual" if you don't meet regularly. If you want to be perceived as a skilled office support professional instead of a typist, start calling yourself a VA. But if you want to provide typing services only, call yourself a word processing service.

If you're not sure if you want to start a secretarial service or become a virtual assistant, consider starting as a secretarial business. It's easier to get local clients. To get long-distance clients, you'll have to promote yourself online. Internet advertising can be costly and requires a steep learning curve.

Your prospects may be searching the Internet for different keywords depending on their needs. Their searches may include the keywords secretarial service, secretary, typist, word processor, VA, virtual assistant, administrative assistant, or transcriptionist. Make sure to mention your location in your search engine advertising as business owners prefer working with local people when available. When promoting your services, use whatever terms your clients are using.

The best solution? Incorporate both the keywords secretarial and VA services in your business name so you can expand your business nationwide when you're ready.

Looking for legitimate work at home? Find out how to start a secretarial service or become a virtual assistant. Free report: Avoid typing and data entry scams.
Visit http://www.typing-and-data-entry-scams.com

The Secret To Being Successful With Your Own Secretarial Business

All secretarial businesses provide typing services. But why do some of them make a lot of money while others just get by? The secret is in knowing how to get customers. You see, most people don't know how to promote their services. Those who do make money have four things in common. They have:

Services that are in demand.

Marketing know-how.

Effective promotional materials to stay in touch with their prospects and motivate them to buy.

Clients who are willing to pay for their services.

For more tips on how to start a successful secretarial service, please visit:

http://www.startasecretarialbusiness.com/

Home Based Secretarial Service or Virtual Assistant Business?

Considering running a secretarial or typing service? You've probably wondered what the difference is between a secretarial service business and a virtual assistant business. These terms are often interchanged. Busy professionals, businesses, and entrepreneurs are using secretarial services and virtual assistants for the same reasons.

To read the full article on how businesses are using secretarial services and virtual assistants please visit:

http://ezinearticles.com/?Secretarial-Services-Or-Virtual-Assistant?&id=1352569


Home typing and data entry scams.
If you are interested in home typist jobs or data entry jobs, make sure to read this free report on how to avoid home typing and data entry scams
at http://www.typing-and-data-entry-scams.com

Starting A Work At Home Typing Business On A Shoestring Budget

by Elaine Currie

You have decided to start your own work at home typing business. Money is in short supply, so where do you start?

Identify Your Target

The first thing to do is to identify your potential customers. Don't bother asking big companies for work at home typing, you will be in competition with existing staff and employment agencies. Look around for small businesses, the smaller the better because they won't have support staff. Pick them out from classified ads in local newspapers, flyers and phone directories. Start with tradesmen such as auto mechanics, carpenters, washing machine repairers, plumbers, electricians, general builders, painters and decorators etc. Avoid any business connected with IT, they are almost certain to be keyboard literate.

Business Cards

Get business cards printed. You can get this done free of charge. Make sure that, in addition to your name and contact details, your card states that you offer a typing service. Get as many free business cards as you can, you will need them to hand out to everyone you meet as well as sending them out with mail shots.
Flyers

Have flyers printed. Flyers are very useful: they can be posted in locations where local traders will see them, delivered to targeted businesses and used in mail shots. If you want to hand out flyers or put them on windscreens in a car park, make sure you get whatever permission is needed from the land owner before you start.

Classified Ads

Place ads in any local newspapers, trade journals etc. which offer ad spots within your budget.

Free Ads

Many places such as shops, wholesalers, supermarkets and church halls have notice boards where you can place an ad free of charge. Take advantage of this and remember to return regularly to make sure your ad hasn't been removed or covered over.
Mailing List

Build a database containing the names and addresses of local companies and sole traders.

Brand Yourself

Make yourself a professional looking template with your word processor to use as a letterhead. If you opted for a logo on your business cards, repeat the logo on your business stationery.

Mail Shot

Set up a standard letter to be sent to all the people in your database. The letter should announce the service you are offering and ask the recipient to save your card for future reference. When you get your free business cards, you can do your first mailing shot.

Delivery

If you are able to target groups of companies in small areas, hand delivery of your letters is feasible but don't make the mistake of wasting gallons of fuel for the sake of saving a few pennies on postage.

The small traders will mainly fall into one of two categories: either they will have a computer and do their own typing of invoices, estimates etc or their typing work will be done by their wife, girlfriend or mother. Your want to find traders who don't like doing their own typing work and will be glad of help or whose wife/girlfriend is too busy and wants to get rid of the typing work.

If you get nothing from your first mail shot, don't despair, repeat it after a couple of weeks or a month. You can alternate between sending a flyer or a letter enclosing a business card. In the meantime, continue to add likely candidates to your mailing list. You need your offer of home typing work to be in the right places at the right times. When the plumber splits up from his girlfriend or the electrician's wife has a new baby to cope with, make sure they think of your home typing service. One of the best home typing jobs I had was for a local Private Detective. I just happened to be seeking typing at home work when his wife who had done his typing for years decided she'd had enough ot typing reports about adulterous husbands!

If you are lucky, you might hit a candidate for your services with your first shot and be in business practically overnight. It won't be big business but it will be a start. Give your clients an excellent typing service and chances are they will recommend you to other small traders. Personal recommendation is the most powerful form of advertising anyone could hope for. If you don't score a hit at the first try, keep repeating the mail shots. Make patience and persistence your watch words and you will succeed.

For more articles about working from home go to Work At Home or visit Elaine Currie at Work At Home Directory

To find legitimate work at home typing, visit http://www.startasecretarialbusiness.com

Earn Money at Home - Typing

By Barb Thornback

Are there really typing at home jobs that will enable you to earn an income from home? Here are 5 points to consider.

1. Work at home typing online jobs range from data entry, clerical services, customer services, information processing and ad typing. If you are self motivated and have some experience in typing, then a home typing job could be the right decision for you.

2. Within these main categories the typing work may include setting up and preparing letters, reports and other text documents. Typing addresses or headings on form letters. Answering incoming mail and processing orders.

3. There are also opportunities for typing articles and classified ads. For many companies you get paid a commission when somebody buys the product being advertised from the ad that you typed and placed on the internet. Companies will provide training on how to type the ads and where to place them on the internet.

4. Make sure that you research the companies. Find out how long they have been in business, if you can easily contact them and read some independent reviews.

5. It is important to remember that you will have to work hard to make a good income with typing at home, but like every other job you get out what you put into it and the more experienced you become the easier it will be to earn a substantial income.

Work at home typing jobs can be a great way to earn money online and spend more time with your family as long as you spend some time researching the companies.

Barb Thornback invites you to visit her Ebiz Work From Home Directory where you will find many simple home business ideas to earn money at home.

Check out the Secretarial Business Start Up Kit and find out more about providing secretarial and word processing services from home.

Secretarial Services: Follow up with customers

Follow Up Letter for Past Customers - Why and How to Write It



Following up with your past customers is a proven way to make a lot of extra sales. Learn how to write money-making follow up messages...



Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.



Since your customers have already done business with you and like and trust you, they are more likely to buy something from you again. That's why selling to your previous customers is much easier and more cost effective than gaining new customers.



Email marketing is the easiest, fastest, and most affordable way to follow up with your customers. The cost of sending email letters is zero. You can also automate 95% of your email marketing campaign and follow up system to save a lot of time.



Writing a follow up email letter is not rocket science. Simply explain some of the most important benefits of your product and then provide your customers with a link to your online sales letter to learn more.



All of us receive some promotional emails every now and then. Some of them are very powerful, while others are poorly written and boring. If you save effective email messages that you receive on your computer, soon you'll have a collection of sample killer follow up messages to learn from. Read them carefully to discover their secrets to success, and then use that formula for your own follow up messages.



To your success!



Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.



Note from Leva: Following up with your secretarial clients either by phone, traditional mail or email is very effective. It's a great way to introduce additional secretarial services and get repeat business and referral from your clients.


Check out the Secretarial Business Start Up Kit and find out more about providing secretarial and word processing services from home. 

Freelance secretarial services

secretarial service - freelance work

Looking For Freelance Work? Here are several ways to find freelance work, work at home and at home jobs.

• Make money with freelance writing.
• Make money with photography.
• Start an Internet business.
• Ebay is the greatest money-making opportunity in history. Don't miss out. Click here to find out how to make money with eBay. http://www.startasecretarialbusiness.com/home-businesses/ebay.html
• Ask your employer for an at home job. Your employer already knows you and knows your experience and skills.
• Start your own business. Look for a home based business that matches your skills, experience, and interests. This is the best way to create at home jobs

Here's more resources for freelance, telecommuting, telework, off-site work, and work at home:

• http://www.elance.com/
• http://www.guru.com/

Find freelance work or a home based business that's right for you. Analyze your skill, experience, and interests. For example, if you have typing skills, consider starting a home based secretarial business.

If you are interested in starting a legitimate home based business, explore our other legitimate home based businesses.

Looking for typing work at home? Start a secretarial business. The Secretarial-Business-in-a-Box provides instant tools you need to start and run a successful secretarial service. Free articles and business start-up newsletter at http://www.startasecretarialbusiness.com/.

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Looking for legitimate typing work at home?
Get a roadmap for success from successful secretarial services
and avoid typing and data entry scams.
Visit http://www.typing-and-data-entry-scams.com
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Secretarial Services Telecommuting

Is Telecommuting Right For You?
By Mark Flavin

Telecommuting is defined as working from the comforts of your own home, for an employer who is situated many miles away. Everything can be done via your computer, and communication is facilitated via phone calls, emails, fax messages and other means made possible by modern technology.

Much like any other job, you have to seek out vacancies, and often, you would have to apply for the position. You may be subjected to some requirements before you could be admitted.
There are many kinds of telecommuting opportunities. Here are some of them:

1. Working as a digital secretary. You will be tasked to do what a normal secretary would do. The difference is that you won’t have to report to a work place, and yes, you won’t have to prepare coffee for your boss. Everything that would require your care and attention, and every work that is covered by your job description, can be sent via email or fax machine. You just have to convey to your employer what is needed to be conveyed, and submit what are needed to be submitted, through digital methods.

Note from Leva: Click here for more information about providing home-based secretarial services and virtual assistant services.

2. Medical transcription. This is an emerging field in telecommuting. You would have to transcribe some audio files that would be sent by your employer. These audio files are recorded by doctors and other medical professionals, and they need them in hard copy, i.e. written form. The job pays around $0.04 to $0.15 per line, which isn’t bad considering that all you’ll have to do is to write down what you will get to hear. One audio file can be as long as 15 pages, which is equivalent to an hour or an hour and half work. Being a medical transcriptionist requires familiarity with medical terms, however. There are some medical transcription courses available, both online and offline. Some of them last for 30 hours. Others for 6 months.

Note from Leva: Check out Michele's information about providing medical transcription from home.

3. Legal transcription. Much like medical transcription, only, you would have to transcribe audio files sent in my practicing attorneys. You’d need some basic knowledge of legal terms for this one. And there are likewise legal transcription courses available online and offline.

Note from Leva: Find out how to start a secretarial service and provide business transcription and legal transcription (if you have legal experience).

4. Help desk representative. You will be briefed about the employer’s products or services, and you will be tasked to accept calls at home and answer the customers’ needs on behalf of your employer. Some would require you to answer via your phone line. Others employ VoIP over the internet.

5. Collection agent. You would have to make calls for and on behalf of the employer to attempt to collect debts that have become due and demandable.
There are other opportunities that are available under telecommuting. The common denominator among them is that you will be paid by the hour, compared to freelancing where you will be paid for every delivery and where the fee is pegged per project.

When looking for open positions, it is best to consult with appropriate website in the World Wide Web. The best of these websites is www.craigslist.com, an online classified section filled with thousands and thousands of job opportunities. What differs this from other similar websites like www.hotjobs.com and www.jobstreet.com is that every ad has a designation about whether or not it is a telecommuting position. This would make your search narrower and more precise.
Personally, however, I feel that there is only so much you could earn via telecommuting. Remember that your earning potential is determined by how much you work, hence, your earnings are pretty much set per day. Rare are the times when you could earn more than what you have signed up for.

Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com/ Mark recommends The Business Professional for increasing your profits online - http://www.markflavin.com/business.html

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Looking for legitimate typing work at home? Get a roadmap for success from successful secretarial services and avoid typing and data entry scams. Visit http://www.typing-and-data-entry-scams.com/